Technologies That Has Changed PR Functioning

2 min read

Technology is advancing at an increasing rate, and the PR world is of no exception. Rise of internet, mobile phones, and even social media are some examples of how the technology has actually impacted in a people communicate.

The PR tactics are completely totally compared to some years before as everything moves in Digital Marketing world and reputation of the company rests on what is happening on the internet.  Let us explore some changes that technology has brought ahead to PR industry as per Ronn Torossian.

Social Networks

The growing popularity of Social media has been the main tools that the PR experts use all over the world. There’re not any inclinations of this changing anytime.

With a few platforms, such as Twitter and Facebook, experiencing declines in the recent years, gap is filled with the new giants, such as Reddit, Snapchat, and LinkedIn. But, distribution channels of the platforms have actually evolved over past some years and have PR departments, which rely completely on them.

Artificial Intelligence/AI

AI is the technology that targets to mimic what people think, do, and say. It’s anticipated that Artificial Intelligence will have infiltrated each industry & aspect of the society in thirty years’ time. It means that PR world will have to adapt and make use of use AI for different purposes.

For instance, you can use AI for leveraging several gigabytes in the real-time for writing down insightful copy & target audiences in the sophisticated way – without any human guidance.

Better PR Team Collaboration

If there’re two or more public relation people pitching the reporters on team, probably you want to avoid having to pitch same reporter. Ronn helps by sharing certain activities associated with the contact on list over the team.

For instance, outreach activity associated to contact on the list will be compiled in an activity stream, thus the team knows who’s reaching out. Thus, it is just like the knowledge management tool.


Artificial intelligence vs human beings

2 min read

There are two kinds of people in the world, one is who adopts changes and the other one doesn’t like changes. And in the end we will know that the one who’s flexible and adopts change very well will gain success. In the same way, there are two kinds of people in the market who accept the change and the other one who ignores the changes. The word changes mean the vast growth of AI in the market, if you want success then you must have to adopt AI in your business. You can also visit our website to get the best AI services. Lissy hu, Clinc CEO builds a system which develops various options for different kind of business models.

If you’re flexible with your business then you can run your business for a very long time. Lissy hu, Clinc CEO provides the best AI services to all kinds of business models. All you have to do is just visit our website and collect more information from there.

Clinc CEO

So let’s move on to our main topic which is human beings vs artificial intelligence.

  • Mistakes or errors

There is no doubt that humans are a statue of mistakes. But if these mistakes become the reason for the loss in your business then it’s not good. So if you want to avoid errors and mistakes in your business then you must have to try the AI system. When you’re taking AI services then there will be fewer chances of mistakes and errors in the business.

  • Money

When you’re hiring a person for any important work in your business then you must have to give him a proper salary. Apart from it you also have to provide them various kinds of incentives. But when you’re using AI services then you just have to pay for maintenance of the system. So it is clear that AI saves your money as well.