Television audiences from the biggest TV market in the Pacific Northwest can currently get a taste of their future.
And, it features broadcast radio.
Sinclair Broadcast Group subsidiary ONE Media 3.0 has united both radio and television solutions for shipping in Seattle, due to ATSC 3.0 technology and the NEXTGEN TV voluntary rollout currently underway.
What’s broadcast radio included?
Utilizing radio content from Sinclair Broadcast Group over-the-top service STIRR, the sound stations will be accessible for free instantly to anyone using a NEXTGEN television series on the web. However, what over-the-air radio is comprised? Sinclair’s press launches, interestingly, references “radio stations” which are Stingray-produced music stations as found on Hotwires Vision cable TV support.
Intriguingly, Sinclair didn’t reference its radio properties: But, Sinclair affirms the Broadcast Program developed by ONE Media 3.0″is the centerpiece for delivering the new services.”Piloted from ONE Media 3.0 in Nashville, NEXTGEN radio solutions, branded as”STIRR XT,” are currently available in Seattle.
In Sinclair’s words, “The new technology brings a new era of radio to the listening environment of NEXTGEN audiences by using NEXTGEN-enabled TVs and mobile devices to expand the range of good services. Combining these online music services with over-the-air radio is next on the horizon to the Seattle market.”
While it didn’t provide one set of call letters as part of the new provider, Michael Bouchard, ONE Media’s VP of Technology Strategy, stated, “This breakthrough technology lays the groundwork for our future strategies of improving the reception of terrestrial over-the-air radio services around the nation, as NEXTGEN TV is set up by broadcasters everywhere.”
The STIRR radio stations (along with a few STIRR video stations) will be available instantly to anyone using a NEXTGEN TV on the web. “Using the entire potential of NEXTGEN TV to expand the advantage of the solutions for our viewers is the natural development for fully using our new capacities.
