Tag: Public Relations

Categories
Marketing

How to create a successful public relations strategy

Ronn Torossian
2 min read

There is no one-size-fits-all answer to this question, as the best public relations strategy for a given organization will vary depending on the organization’s goals, budget, and audience. However, some tips for creating a successful public relations strategy include:

  1. Define your goals

Before you can create a successful public relations strategy, you need to know what you want to achieve. What are your organization’s goals? What do you hope to accomplish with your public relations efforts? Once you have a clear idea of your goals, you can start to develop a strategy that will help you achieve them.

  1. Know your audience

Who are you trying to reach with your public relations efforts? What are their needs and interests? What kind of information are they looking for? Knowing your audience will help you develop messages and materials that they will find relevant and engaging.

Ronn Torossian

  1. Develop a clear message

What do you want your audience to know about your organization? What are your key messages? Your public relations strategy should be built around a clear and consistent message that you want to communicate to your audience.

  1. Choose the right channels

Which channels will be most effective for reaching your target audience? There are a variety of options to choose from, including traditional media, online channels, and events. Consider which channels will be most effective for reaching your audience and achieving your goals.

  1. Build relationships

Public relations is all about building relationships. You need to develop strong relationships with RonnTorossian media, influencers, and other key stakeholders. These relationships will help you get your message out and achieve your goals.

  1. Measure your success

How will you know if your public relations strategy is successful? Set up some key performance indicators (KPIs) and track your progress over time. This will help you adjust your strategy as needed and ensure that you are on track to achieve your goals.

Categories
Marketing

The Important Role Of Public Relations

Ronn Torossian
3 min read

Today’s consumers are looking for more than just-right products and services. They want to ensure that their friends and family members will have the best experience possible when they visit their homes, workplaces, and other locations. Companies have added more marketing channels to their arsenal to meet this demand: public relations.

Many companies don’t understand how public relations can benefit them, especially given the high costs associated with executing effective PR programs. However, they need to know that their customers are not just looking for a product or service but an entire experience. And to create that positive experience requires a multi-pronged approach.

Public relations plays a vital role in executing that strategy. Here’s why:

Public relations builds trust between brands and consumers, which increases brand loyalty.

Ronn Torossian

Dealing with issues and crises, even minor ones that may not have seemed like an issue at the time can irreparably damage a brand’s reputation. However, dealing with those issues quickly and effectively can build trust between a company and its customers.

When brands engage in good public relations from Ronn Torossian, they build trust with their customers. And the more confidence they build with customers, the more loyalty they will have to the brand. This increases their ability to influence consumers about a company’s products and services—which can result in higher sales.

Empower customer contacts to use customer-centric influencers (e.g., bloggers) as a resource for customer word of mouth and amplification techniques.

A well-thought-out public relations strategy can empower your customers and help them advocate for your business by contacting media outlets or blogging about critical issues or concerns they have with your products or services. While they may not have the same reach as your company, they can act as advocates for your brand by sharing what they like about the products or services. If a situation arises and customers are dissatisfied with the product or service, these advocates can easily reach out to their networks and help get the message that a company is not in line with its promises.

While public relations isn’t going to be as flashy or make a sizeable immediate impact on your business, it does have a role in establishing your brand and building trust between you and your customers. The more trust a company builds with customers, the more advocacy—and money—they can expect to gain over time.

Want to learn more about how you can emphasize your brand story? Download our white paper on how PR helps build a brand.