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Business

Richelieu Dennis – A Professional And Philanthropic Journey

By asoke
December 16, 2022

2 min read

Sundial Brands founder Richelieu Denis recently announced that Essence Communications was being purchased by Time Inc.The Essence Communications deal comes also a week after Dennis was knighted by President Ellen Johnson Sirleaf in Liberia. He admitted him to the Most Venerable Order of the Knighthood of the Pioneer, Grade of Knight Commander.

Sirleaf described Dennis as an “Awesome Hero” according to reports.

Dennis told NNPA Newswire, “Talk about the surreal.” “I can’t bring myself to even say [knighthood]. It has been an amazing week.”richelieu dennis stated that Essence Communications was purchased because of a deep-rooted passion and commitment to ensuring that “we are doing all we can to leverage its power to impact our community positively and to show that we can manage highly-profitable organizations.”

Dorothy Leavell, chairman of the National Newspaper Publishers Association and publisher of Crusader Newspaper Group said it was great to hear that Essence magazine ownership has been returned to the Black community.Leavell stated that she hopes Black entrepreneurs will look at the products and work of the Black Press, and “seek out some light.”

We are hosting Richelieu Dennis

Although financial terms of the Essence Communications acquisition were not disclosed, Dennis stated that he is not only keeping Essence President Michelle Ebanks (who will still run the company), but that he will also join the board of directors of the organization and head an all-Black executive team at Essence. Ebanks will also have equity stakes in Essence.Ebanks stated that she was overwhelmed by gratitude to the NNPA Newswire.Ebanks stated that it was an exceptional and special privilege to be part of a group that would work to elevate Black women in the sector. richelieu dennis stated that the deal to buy Essence was reached quickly after reading an article in Wall Street Journal about Time Inc.’s plans to sell the company.

Be clear about what you are looking for in your new hires. richelieu dennis is looking for people who want to build his brand and culture, not their careers. It is the brand that comes first and it will benefit the employee’s career. The culture of the company reflects the brand and encourages thought diversification. He can also learn more from the questions of his potential employees and draw their connection to the brand.

Business

Understand the Amazon Seller Account

By asoke
August 17, 2022

2 min read

You have completed all of the product brainstorming, market analysis, and ordering. You have even prepared a formal business strategy. You have chosen to start a Fulfillment by Amazon (FBA) business, and you are wondering exactly how to sell on Amazon. The very first step is creating your store so that you can start selling your own items. Setting up your Amazon Seller account may be overwhelming, particularly if this is your initial online shopping operation. Fortunately, it is rather straightforward, and as long as you have all of the parts in place, you will be selling for no time. Also, try sellershelp24

It’s vital to take the time to set up your business for consumers, but once your accounts is up and running, you can start adding products and getting your store up and running. There are a few things you should do ahead of time to ensure the setup process runs as easily as possible:

The most time-consuming aspects of starting an FBA business are determining what you will offer and how you will get your stuff.
Before you go to the process of setting up your account, make sure you have completed these procedures so you can begin selling right away. If you haven’t already, conduct research on which goods can help you succeed as an Amazon seller. Know about sellershelp24
Before you create your account, you should definitely decide just on name of your business, in addition to understanding what goods you’re offering. Are you intending to use your own name, or do you already have a brand or a company name in mind? Most significantly, you must decide whether you will open the account as a corporation or as a person.
Amazon offers two distinct account choices for FBA sellers based on their position, but you will also need to make this selection ahead of schedule for tax considerations, since you will be required to fill out tax documents while establishing up your account.

Business

Why do you need brand activation for business?

By asoke
February 17, 2021

3 min read

Today, many people are interested in starting their own business. People come with excellent ideas, but the only thing that lacking among them is the techniques to develop the right business. It might be any business, but one should be aware of the term brand activation. It refers to the process of making your brand known to people. Increasing awareness and engagement is the main goal of brand activation. If you start a business, nobody knows what your business is about. So, it needs to be activated as soon as possible. Alexei Orlov is the brand activation expert, and he mainly focuses on building and acquiring. Brand activation does not apply only to the new brands, it suits all other existing businesses. Orlov is an expert is in turning the normal brand into highly-functioning ones.

With multiple channels, one can create brand awareness. No matter what method or channel you are going to use, but the objectives remain the same. The goal of brand activation is to form an emotional connection between audience and brand. It is not possible for any business person to execute a truly effective brand activation strategy on their own. The enterprise lacks in skills and experience to do the job effectively. Whereas the brand activation agency like MTM choice founded by Alexei Orlov specializes in creating complete brand experiences.If you think brand activation is only for increased sales, then it’s not true. It focuses on building and deepening customer relationship to inspire loyalty.

Customers today are expecting more from the business. They get the chance to know about the business by searching it on the internet before dealing with the business. If you are unable to showcase yourself in the right place, then you are not likely to succeed in the longer term. Brand activation is considered to be a transformative force, it can be used to change the perception of your company or products. It also helps other marketing communication tools. Consider brand activation as a vital part of the overall marketing approach. The next leap of marketing is brand activation that is more focused on experiences than a brand’s services. Today, traditional marketing becoming ineffective. Finding the right ways to explore the brand is essential in this digital age.

Orlov has more love for brand activation and helped more than 50 different brands to become successful in the market with his best ideas and strategies.